Digital Product Owner

About us

At Brussels Airlines, we are passionate about connecting people, economies, and cultures. As Belgium’s home carrier and one of the four network airlines of the Lufthansa Group, we fly from the heart of Europe to over 90 destinations worldwide, including 18 across Sub-Saharan Africa.

As proud ambassadors of Belgium, we bring the world to Belgium and the best of Belgium to the world: from collaborations with Michelin-starred Belgian chefs to our Belgian Icon aircraft adorned with national legends, we celebrate creativity and the amazing things our country has to offer.  

Our company culture is warm and inclusive. By focusing on wellbeing & flexibility, we create an empowering environment that gives our more than 3500 people wings. Ranked number 4 in 2025 in Randstad’s Employer Brand charts, we are driven by passion, ownership, team spirit, excellence and respect: values that make the difference every day for our company, for our guests and for each other.

Who are we looking for?

We are looking for a talented a Digital Product Owner who is responsible to define, develop and execute the digital servicing strategy with objectives to increase the NPS & revenues and to reduce servicing costs. And that could be you! Curious what your responsibilities would look like?

Define Digital Strategy & Roadmap

• Set the digital strategy for key capabilities and touchpoints (e.g. chatbot, website, mobile app, PureCloud).
• Align roadmap with Customer Experience, Service Centre, Customer Relations, Operations and LHG Digital Hangar to improve NPS, revenue and cost efficiency.
• Define product vision, identify growth opportunities and advise management based on solid analysis.
• Map customer journeys and assess organizational touchpoints.

End‑to‑End Ownership of Digital Implementation

• Lead the transformation from physical to digital operations and manage full delivery of digital projects.
• Define requirements with all units and coordinate with IT and architects to select external partners.
• Manage suppliers to ensure on‑time, on‑budget execution.
• Oversee implementation with IT and LHG Digital Hangar; provide clear direction to teams and stakeholders.
• Write user stories, define acceptance criteria and maintain a prioritized product backlog.
• Evaluate value, prioritize work and support testing strategy.
• Define KPIs and ensure process changes are implemented across departments.

Monitor KPIs & Drive Continuous Improvement

• Track impact on NPS, conversion, sales growth and cost reduction.
• Report results and support data‑driven decisions.
• Improve UX and conversion through A/B testing with UX, content, development and ancillary teams.

Be a Digital Ambassador

• Secure stakeholder buy‑in for roadmap priorities.
• Keep internal teams informed about planning, scope, budget, risks and KPI impact.
• Promote digital tools across the organization and identify synergies.
• Serve as advisor on digital experience, monitor industry trends and competitor developments.

Sounds good? Then please continue reading!

Where do you land?

Some of the tasks listed above may be performed on behalf of the LHG hub airlines, under the functional lead of a manager in the LHG matrix, while the disciplinary lead within SN organization remains unchanged.

Your profile

At Brussels Airlines, we believe in making people grow. Therefore, we are not looking for white ravens: we are looking for people that match with our company’s goals and culture, and that can elevate us to even higher heights.

• Master’s degree (Business or IT) or equivalent experience.
• Experience as Product Owner, Product Manager or Business Analyst.
• Strong background in digital/e‑commerce; airline industry is a plus.
• Familiarity with Agile/Scrum or other IT development methodologies.
• Solid IT affinity and ability to collaborate constructively with technical teams.
• Excellent English communication, both written and spoken.
• Strong presentation, leadership and stakeholder management skills.
• Great organizational, time‑management and analytical abilities.
• Detail‑oriented with strong problem‑solving skills.
• Creative, out‑of‑the‑box thinker with a customer‑centric mindset.
• Assertive, pro‑active and highly autonomous.
• Flexible and resilient in a fast‑changing, high‑pressure environment.
• Team player with an open mindset and strong communication skills.
• Strong interest in new technologies and digital innovation.

What’s in it for you?

• Never a dull day: a challenging job in aviation, where entrepreneurship, collegiality and a hands-on spirit are at the heart of our approach. 
• Awesome colleagues: a talented, international team fully dedicated to soaring to new heights together in an empowering environment. Experience the combination of the freedom to make the role your own and excellent teamwork!
• Flexibility:  enjoy hybrid working with a vibrant office at our main offices  and the freedom to manage your schedule.
• Continuous personal and professional development: enjoy broad training possibilities in both the b.academy as in the Lufthansa Group network. Seize the opportunity to experience a colleague's job. Or take advantage of Lufthansa Group’s international career opportunities!
• Travel discounts: you and your family can explore the world at very attractive flight and hotel rates. And even for your friends you can fix special deals!
• A people-oriented environment with more than 3500 colleagues and more than 60 nationalities. At Brussels Airlines, there is room for everyone – but not for discrimination. Diversity and inclusion are celebrated, and we do everything to create a company culture that feels like coming home.

And of course, we offer the more general perks:

• An attractive salary, in line with your experience and competences, with a flexible reward plan that allows you to further optimize part of your salary
• A company car + fuel card
• A parking spot near the airport or fully paid public-transport subscription
• CLA90 bonus and profit sharing when collective targets are met
• Meal-vouchers and eco-vouchers
• Representation allowance and home working allowance
• Mobile phone with subscription & laptop
• Health insurance for you and your family at favourable rates
• Pension insurance, including insurance coverage of 2 years in case of long-term illness
• “Benefits at work” employee discount platform
• 27 vacation days (20 + 6 recuperation days + 1 extra-legal) + extra seniority holidays

We look forward to receiving your application!